Chase the race. Taste the journey.

Follow the E3 Saxo Classic like never before — from the front row of the action.
The On the Road VIP Formula combines the thrill of live race moments with exceptional comfort, fine dining and a touch of adventure.

Your day begins with a warm welcome at the Saxo VIP House in Harelbeke, where a generous brunch awaits. Meet fellow cycling enthusiasts, visit the riders’ village and the E3 Arena, and watch the team presentations up close before the race begins.

Once the peloton hits the road, so do you. Step aboard your luxury VIP bus, where champagne flows and the race unfolds around you. Your first stop: the Holleweg, a legendary cobbled section where you’ll feel the raw power of the riders as they thunder past — complete with entertainment and a Kwaremont reception to match the moment.

Next, the journey continues to the Willy Naessens Kwaremont Lounge, ideally located near the Oude Kwaremont and the E3 Col (Karnemelkbeekstraat) — key climbs that define the race. Enjoy a refined three-course lunch with table service, live race coverage on LED screens, and front-row views of two thrilling passages of the Elite Men’s peloton.

As the day builds toward its finale, celebrate with a champagne and tapas reception, live music and a festive atmosphere — the perfect ending to a day filled with passion, flavour and unforgettable race moments.

On the Road — where the excitement moves with you.