Let’s shape the race together

We believe our partners deserve more than visibility — they deserve a place at the heart of the action.

Together, we create collaborations that go beyond sponsorships, fueling the excitement and prestige of one of cycling’s great classics.

Get in touch and let’s ride this journey together.

The E3 Saxo Classic is one of the most-watched spring classics year after year. Cycling fans from across Flanders — and far beyond — from die-hard supporters to casual viewers, tune in live on VTM, where sport, emotion and national pride come together.

This makes the live broadcast the perfect moment to put your brand in the spotlight.

With an advertising spot during the E3 Saxo Classic, your brand benefits from:

• A massive, live and highly engaged audience, glued to their screens for hours.
• A broad and diverse demographic, ranging from young sports fans to families and active adults.
• Strong brand recall, driven by the heightened attention typical of live sports broadcasts.
• A premium environment where your brand is associated with elite sport, passion and Belgian pride.

Advertising during the E3 Saxo Classic on VTM is more than visibility — it’s an opportunity to become part of a national sporting moment that resonates, connects and leaves a lasting impression.

Choose impact. Choose emotion. Choose an advertising spot during the E3 Saxo Classic.